I'm sorry but legends can't be has-beens. I Cher a has-been? Bette Middler? Tina Turner?
Her aligning herself with Kim K (I assume that's what you're referring to when talking about hanging out with celebrities) has nothing to do with "bragging" but more to do with the fact that she's got a product to sell (MDNA Skin) and Kim K is one of the biggest influencers out there when it comes to beauty (as depressing as that statement is). It's a business decision.